Adidas will supply more Premier League clubs than any other manufacturer in the 2026-27 season, underlining the brand’s growing dominance in English football.
The German sportswear giant will provide kits for eight of the league’s 20 clubs, giving it a 40% share of the Premier League market. That places Adidas comfortably ahead of Nike, whose logo will appear on just three shirts this season: Brighton, Chelsea and Tottenham Hotspur.
The figures highlight how significantly the balance of power has shifted in the kit industry, with Adidas strengthening its position among the league’s biggest clubs.
Which Premier League Clubs Wear Adidas in 2026-27?
Arsenal, Liverpool and Manchester United, three of the Premier League’s traditional powerhouses are all part of Adidas’ portfolio.
Aston Villa also remain with the brand, meaning Adidas supplies four of last season’s top five teams. Remarkably, the company will outfit 80% of the Premier League clubs competing in this season’s UEFA Champions League, with Manchester City standing as the only exception.
That concentration of elite clubs gives Adidas enormous visibility both domestically and across European competition.
How Adidas Became the Premier League's Leading Kit Supplier
According to industry analysis, Adidas has supplied more Premier League teams than any rival in 10 of the past 12 seasons. Its eight-club portfolio for 2026-27 is the largest share held by a single manufacturer in the league over the past decade.
The long-term trend suggests this is not a short-term surge but part of a sustained strategy focused on securing the sport’s biggest commercial properties.
For supporters, kit deals often feel like a fashion story. For brands, they are a battle for global attention.
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Hummel Makes Its Biggest Premier League Move in Years
While Adidas leads the market, Hummel has made one of the most notable gains this summer.
The Danish manufacturer supplied only Sunderland in 2025-26 but will now provide kits for three Premier League clubs after adding Bournemouth and newly promoted Coventry City.
Coventry’s long-running partnership with Hummel, which began in 2019, will continue into their first Premier League season since returning to the top flight.
Which Kit Brands Will Feature in the Premier League This Season?
Despite Adidas' dominance, the Premier League continues to feature a diverse range of kit manufacturers.
Nine different kit brands will be represented in the 2026-27 season, including Castore, Joma, Macron, OXEN Sports, Puma and Umbro. That total is unchanged from last season but is the highest since the 2021-22 campaign.
The variety reflects the Premier League’s commercial strength, with clubs continuing to attract interest from both global giants and specialist football brands.
Why Premier League Kit Deals Matter Beyond Football
Kit suppliers are competing for far more than shirt sales. Every televised match, social media post and Champions League night becomes a marketing opportunity.
By securing Arsenal, Liverpool, Manchester United and Aston Villa, Adidas has effectively positioned itself at the centre of many of the league’s biggest stories.
For young fans, the logo on the shirt is often one of the first brands they associate with football. For Adidas, that connection is invaluable.
As the 2026-27 season approaches, the battle for points begins on the pitch — but the battle for football’s commercial spotlight has already been won, at least for now, by Adidas.
