Streaming giant Netflix has appointed sports production company IMG as its production partner for the 2027 FIFA Women’s World Cup in the US and Canada.
Netflix won the rights to broadcast the foremost women’s football competition in the North American markets for 2027 and 2031 editions.
The 2027 Women’s World Cup will be hosted by Brazil with 32 countries competing for glory from June 24 to July 25.
What Will IMG Produce for Netflix at the 2027 Women's World Cup?
The new partnership will see IMG produce all 64 matches of the Women's World Cup, alongside more than 100 hours of studio programming that will be streamed live on Netflix.
IMG will also support Netflix's coverage of the FIFA Women's World Cup 2027 Final Draw on December 11.
Coverage will be available in English and Spanish in the US, while Canadian viewers will have English and French coverage.
“The FIFA Women’s World Cup is one of the fastest-growing events in global sport, showcasing the best football and captivating new audiences worldwide,” IMG president Adam Kelly said, per Inside World Football.
“As Netflix makes its live football debut, we’re excited to help bring this tournament to new and existing fans in the US and Canada.
“Netflix’s scale, discoverability, and storytelling, combined with IMG’s best-in-class production expertise, make this a huge moment for football and women’s sport.”
Read More: Netflix Open to Talks With FIFA Over 2030 and 2034 Men’s World Cup Rights
How Netflix Is Expanding Into Live Football
The 2027 Women’s World Cup will be the first month-long sports event broadcast on Netflix.
The streaming giant has expanded its live sports portfolio through events including boxing, MMA and the NFL's Christmas Day games.
Earlier this year, Netflix announced a four-year agreement covering exclusive rights to the 2027 and 2029 Concacaf Nations League Finals and Gold Cup in Mexico.
The agreement gives Mexican viewers a new streaming home for the two Concacaf competitions from 2027.
