As another Premier League season is set to begin, 20 more football shirts have graced the division, once again varying in quality. While some have been met with widespread praise from supporters, others have divided opinion and failed to hit the mark.
Striver.Football ranks the top 10 Premier League home kits for the 2026-27 season, combining fan reactions with design analysis to highlight the best shirts this campaign.
10. Aston Villa Home Kit
We begin with a somewhat divisive shirt. Manufactured by Adidas, the majority of the brand's kit templates this season feature chunkier Three Stripes, a design choice that has received some criticism online.
Alongside the changes to Premier League sponsorship regulations, which forced Aston Villa to initially release the shirt without a front-of-shirt sponsor before later announcing Visit Rwanda as their main partner, the process has been more complicated than usual for several clubs.
Regardless, the shirt provides a "clean homage to the Villans' 1960s strip", although it has attracted criticism for the absence of the club's traditional white trim and for appearing "too blue".
During pre-season, the kit has also faced further scrutiny, with the shirt becoming noticeably darker when exposed to heavy sweat during friendly fixtures.
9. Manchester United Home Kit
Continuing with Adidas, the Red Devils unveiled at the end of last season a relatively simplistic but smart design, appealing to Manchester United's traditional red identity without attempting anything particularly unique.
The kit features a collared neckline and a subtle pattern, while retaining Snapdragon as the shirt sponsor.
What holds the design back, however, is its similarity to previous years, with the new collar being the only real distinguishing feature.
8. Arsenal Home Kit
It's three from three for Adidas at the start of the list, with the Gunners also opting for a relatively simple but clean-cut addition. Featuring white shoulders, white shorts and Fly Emirates remaining as the front-of-shirt sponsor, the kit stays true to Arsenal's traditional identity.
Without treading on unfamiliar ground, the shirt is certainly worthy of reigning champions, although many Arsenal supporters believe the club should have retained last season's "gold trim" following their Premier League title success.
The badge has also divided opinion, with a white outline used instead of the crest appearing in its full colours.
One element outside of the physical design that caught attention was Arsenal's introduction of an NFC card included with the first 40,000 kit purchases.
The technology allowed supporters to access exclusive voice notes from the squad, leave messages in return, and potentially even receive a personal call from a player during the season.
7. Hull City Home Kit
Oxen Sports' first-ever Premier League shirt for Hull City's return to the top flight sparked plenty of debate online following its sponsorless release.
While some fans heavily criticised the jersey for looking "cheap", others argued that if an Adidas Trefoil or another major brand logo replaced Oxen's mark, the shirt would likely be praised as one of the best designs in the league in years.
With little beyond its traditional amber and black stripes, alongside a white collar and trim, the Tigers' new kit is a no-nonsense, old-school tribute to Hull's shirts of the mid-1970s.
However, online opinion remains split, with supporters seemingly unable to agree on whether the simplicity makes it a classic or a missed opportunity.
6. Ipswich Town Home Kit
Now turning to Umbro's only Premier League team, the Tractor Boys have released a very "under-the-radar" home shirt, featuring Ipswich Town's traditional blue colourway with white and red trim.
A few details elevate the kit from potentially being considered plain to a very smart design, including the stunning embossed diamond pattern inspired by Portman Road, as well as Halo providing a bold and clean sponsor placement.
One criticism from many supporters online is that the shirt feels somewhat "lazy", with striking similarities to last season's design. While smart and sleek, some fans believe it lacks enough originality to stand out. However, we believe the kit deserves more appreciation for its attention to detail.
5. Manchester City Home Kit
Puma have received plenty of criticism for their long-standing partnership with the Citizens, but this sky blue design fading into white is visually appealing, with the two-tone gradient creating a well-polished and modern look.
Similar to rivals Arsenal, the decision not to use a fully coloured or traditional badge is a slight downside, although many Manchester City supporters have claimed it to be "the best Puma kit" the club have produced.
Even though they haven't featured in our rankings, Puma's goalkeeper template this season deserves recognition. With a bold, 90s-inspired design, it is incredibly unconventional and, in our opinion, strangely beautiful.
4. Brentford Home Kit
Brentford have revealed that they are continuing their third instalment of a two-year home kit cycle, with Joma putting together another strong design for the Bees.
Featuring bold, unwavering red and white stripes with a round neckline and yellow trim around the sleeves, the shirt is another example of a simple yet smart design. Bees supporters online have been buzzing about the sustainable approach, with the kit remaining at the same price point throughout the two-year span.
Some fans have criticised the inclusion of Jobsite Indeed as the front-of-shirt sponsor, although the brand has allowed the club to surround the black font with yellow trim, helping it blend more naturally with the overall design.
3. Brighton & Hove Albion Home Kit
Although Brighton are renowned for their traditional blue and white stripes, the Seagulls have often experimented with their home designs, and Nike's attempt to "revive the pinstripes" has been widely praised.
The club's long-standing partnership with American Express continues to provide a clean and recognisable look, becoming synonymous with Brighton's recent rise as they prepare for their second-ever European campaign.
Fans have described the shirt as "great" and "stylish", viewing it as a modern tribute to Brighton's historic 1983 FA Cup run to the final while adding a contemporary twist.
2. Sunderland Home Kit
After a "shockingly bad" Elvis Presley-inspired pink away kit reveal, Hummel have completed a remarkable turnaround with an outstanding design for the Black Cats' first European campaign in 53 years.
Currently without a sponsor, the delayed release features traditional red and white stripes with embossed detailing inspired by the club's 1937 FA Cup-winning kit.
Continuing that throwback theme, the shirt includes a classic collar and places the current crest inside a black shield as a tribute to Sunderland's historic emblem from that era.
The only uncertainty remains whether the shirt will stay sponsorless. After ending their partnership with betting company W88 last season and continuing without a sleeve sponsor, Sunderland are still searching for a new front-of-shirt partner.
However, for now, the clean design appears to be flying off shelves across the North East.
1. Liverpool Home Kit
Topping our list is Liverpool and Adidas with their "gorgeous" modern recreation of the club's 1989-91 home kit. Although the unique diamond pattern is not a completely new concept, it still looks exceptional decades later.
Featuring a darker shade of red than usual, the Reds have successfully recreated a historic design for a new generation. The distinctive, "bus seat" pattern harks back to a hugely successful Liverpool era, featuring icons such as Ian Rush, John Barnes and Alan Hansen.
While initial fan reactions were humorously dominated by calls for former manager Arne Slot to leave the club, the global response to the shirt has been overwhelmingly positive, with many describing it as "beautiful" and "amazing".
However, some supporters have remained attached to the nostalgia of the original, calling for Adidas' classic Trefoil logo and the return of the Candy sponsor from the original shirt.